THE PROBLEM MOST INVESTORS FACE...

INVESTORS' DILEMMA™

The Investors' Dilemma is a cycle that explains why many investment decisions are driven by emotional and psychological bias consistent with investors' values and goals. On the one hand, investors want assets to grow to an ideal state – to have enough wealth accumulated to meet personal financial goals. Yet, for most, this will only happen by investing money prudently. Therefore, investors need to make decisions and select strategies to maximize investments year after year. Unfortunately, the actions investors frequently take are likely to be self-defeating. Let's look at how each step of this counterproductive cycle interferes with an investor's ability to develop and maintain an ideal investment strategy.  It starts with a fear of the future.